Who We Are
/ Est. 2025"We are not just a magazine. We are a lens through which the the Puerto Vallarta culture sees itself."
I AM PUERTO VALLARTA was born from a distinct necessity: to provide a highly refined, intentional perspective on a region experiencing a profound cultural and architectural evolution.
We look past the standard tourist narratives to interrogate the intersection of modern design, coastal luxury, and authentic local heritage.
What began as a deliberate digital footprint has grown into the premier editorial authority for those who demand a deeper, more sophisticated connection to the bay. We operate not as a directory, but as an intimate, curated archive—documenting the culinary milestones, design movements, and cultural architects redefining Jalisco’s Pacific coast.
Will Walker | Editor in Chief
The Collective
/ Elite Editorial
Editorial Principles
Radical Honesty
We do not publish commercial press releases dressed as editorial coverage. Every review, profile, and feature is a calculated, independent evaluation. If a space, concept, or design lacks substance, it simply does not make it into our dynamic city archive.
The Long View
We reject the frantic, algorithm-driven news cycle to focus strictly on lasting cultural relevance. Our coverage prioritizes the architectural movements, culinary legacies, and design shifts that define the coast for years to come, rather than chasing fleeting, click-bait trends.
Visual Integrity
Aesthetics are never an afterthought. We treat our digital framework with the absolute reverence of a luxury print publication. From clean typographic systems to stark, high-contrast visual curation, we guarantee that our storytelling respects the sophisticated intelligence of our audience.