Okay, Puerto Vallarta.
We are officially OPEN.
Not “coming soon.”
Not “almost ready.”
Not “we’re putting the final touches on it.”
Burrito X is open, the grill is hot, the ingredients are fresh, and we are ready to feed you.
And after everything it takes to turn a business from an idea into an actual place where people can walk through the door, order food, eat, laugh, come back tomorrow and tell their friends about it…I have to say this feels pretty damn good.
Burrito X has officially arrived in Zona Romántica, Puerto Vallarta, inside Plaza Romy at Lázaro Cárdenas 245.
And the whole idea behind it is actually pretty simple:
Fresh food. Good portions. Fair prices. Made the way YOU want it.
No unnecessary drama.
No trying to reinvent lunch with 47 ingredients you can’t pronounce.
No tiny little “gourmet” plate that leaves you wondering where the rest of your food went.
You come in hungry.
We feed you.
Simple.
WHAT EXACTLY IS BURRITO X?
Obviously, burritos.
But Burrito X is definitely not just burritos.
The menu includes:
Burritos.
Bowls.
Fresh salads.
Quesadillas.
Chilaquiles.
Breakfast burritos.
And drinks to wash all of that goodness down.
Most of the main menu starts around $125 MXN, with quesadillas starting around $130 MXN, which was important to us from the beginning.
Puerto Vallarta has no shortage of wonderful places to eat.
But sometimes you don’t want a three-hour dinner.
Sometimes you don’t want a fancy restaurant.
Sometimes you don’t want another burger.
And sometimes you just want real food that tastes good, doesn’t destroy your wallet, and doesn’t require an entire evening commitment.
That’s where Burrito X comes in.
FRESH. FAST. AND MADE YOUR WAY.
One of the things I love most about the concept is that you aren’t stuck eating somebody else’s idea of the perfect burrito.
Build yours.
Want rice?
Get rice.
Want beans?
Get beans.
Want both?
Well…welcome to adulthood. Nobody is stopping you. 
Add your protein.
Add your vegetables.
Add your toppings.
Add your sauce.
Make it lighter.
Make it loaded.
Turn it into a bowl.
Turn it into a salad.
Put it inside a tortilla.
That flexibility matters because everybody eats differently.
Somebody walking around Zona Romántica in the afternoon may want a big burrito.
Somebody coming from the gym may want a bowl.
Somebody trying to keep things a little lighter may want a salad.
And somebody who has already given up on pretending they’re being healthy today can order the quesadilla.
I support all of these decisions.
YES, BREAKFAST IS AVAILABLE ALL DAY
This one deserves its own section because I am firmly against somebody telling me when I am allowed to eat breakfast.
At Burrito X, breakfast burritos and chilaquiles are available all day, from opening until closing.
Because if you want chilaquiles at 4:30 in the afternoon, that is between you and your stomach.
We’re not judging.
The breakfast burrito lets you start with eggs, add your protein and build it with the toppings you want.
And then there are the chilaquiles.
Saucy.
Comforting.
Filling.
The kind of food that makes sense at 10 in the morning…and somehow makes even MORE sense later in the day.
AND THEN THERE ARE THE WEEKDAY SPECIALS
Now this is where Burrito X gets particularly interesting for locals.
Because eating out regularly in Puerto Vallarta can add up very quickly.
So Monday through Friday, Burrito X has a rotating $250 MXN special that includes two featured items plus one drink.
SPECIALS LINE-UP FOR THE WEEK
MONDAY — 2 Bowls + 1 Drink — $250 MXN
Start the week pretending we’re all responsible adults.
Bowls it is.
TUESDAY — 2 Burritos + 1 Drink — $250 MXN
Tuesday understands the assignment.
WEDNESDAY — 2 Salads + 1 Drink — $250 MXN
Fresh, filling and a little lighter.
See? Balance.
THURSDAY — 2 Chilaquiles + 1 Drink — $250 MXN
Breakfast for lunch.
Breakfast for dinner.
Breakfast whenever you feel like it.
FRIDAY — 2 Burritos + 1 Drink — $250 MXN
Because honestly, by Friday nobody should be making unnecessary decisions.
Get the burritos.
These specials make Burrito X an especially strong option if you’re grabbing lunch with someone, feeding two people without spending a fortune, or just looking for something affordable in the middle of Zona Romántica.
MADE FOR THE PEOPLE WHO ACTUALLY LIVE HERE
We absolutely want visitors to discover Burrito X.
Of course we do.
Puerto Vallarta welcomes millions of people who come here to enjoy this beautiful city, and Zona Romántica is one of the neighborhoods they naturally explore.
But Burrito X is also being built with locals in mind.
People who live here.
People who work here.
People walking home.
People heading to work.
People finishing a workout.
People who need lunch.
People who suddenly realize at 9:15 at night that they forgot to eat dinner.
You know.
Us.
That’s also one of the reasons the pricing matters.
You should be able to find fresh, satisfying food in Zona Romántica without every meal becoming a special occasion.
AND YES, TOURISTS…THIS ONE IS FOR YOU TOO
If you’re visiting Puerto Vallarta, there eventually comes a moment on almost every vacation when your body looks at you and says:
“Okay. Enough.”
Enough tequila.
Enough giant dinners.
Enough vacation decisions.
Give me something fresh.
Give me vegetables.
Give me protein.
Give me a burrito.
That’s Burrito X.
We’re in Plaza Romy at Lázaro Cárdenas 245 in Zona Romántica, making us an easy option when you’re exploring this side of town.
And because everything is customizable, you don’t need a complicated menu strategy.
Pick what sounds good.
Build it.
Eat it.
Continue enjoying Puerto Vallarta.
ORDER ONLINE. PICK IT UP. KEEP MOVING.
(UBER EATS, RAPPIE & DIDI COMING THIS WEENEND)
Burrito X was also built around something I personally appreciate:
convenience.
You can build your order online through BurritoX.mx, send the completed order through WhatsApp and pick it up at Plaza Romy. Payment can be made by cash or credit card when you pick up your order.
No complicated ordering process.
No account you need to remember a password for.
No 19-step checkout experience.
And our WhatsApp number is:
322 470 8767
Sometimes simple wins.
WE’RE OPEN LATE, TOO
Burrito X is currently open:
Monday–Thursday
10:00 AM–10:00 PM
Friday–Sunday
10:00 AM–12:00 Midnight
That means Burrito X works for lunch.
Dinner.
Late dinner.
That random meal between lunch and dinner.
Or the “I’ve been out all night and suddenly need actual food” meal.
Puerto Vallarta knows exactly what I’m talking about.
FEED IT FORWARD
There’s another part of Burrito X that I think deserves attention.
It’s called Feed It Forward.
The idea is simple:
You can sponsor a meal for somebody else.
A local worker.
A friend.
A neighbor.
Someone who could simply use a good meal.
You buy the meal and pass a little goodness forward.
Restaurants feed people every day.
I like the idea that we can occasionally do a little more than that.
WHY BURRITO X?
Because sometimes the best business ideas aren’t complicated.
People want food that tastes good.
People want it fresh.
People want choices.
People want a fair price.
And increasingly, people want something they can grab without turning eating into an entire production.
That’s Burrito X.
We’re not trying to be everything to everybody.
We’re trying to do a handful of things very well.
Make the ingredients fresh.
Make the portions satisfying.
Let people customize their food.
Keep the prices approachable.
Keep the process easy.
And make you want to come back.
That’s the assignment.
NOW COMES THE FUN PART
Opening a new business is a strange combination of excitement, exhaustion, terror and “what in the hell have I gotten myself into?”
There are ideas.
Then plans.
Then menus.
Websites.
Signs.
Equipment.
Ingredients.
Technology.
Employees.
Prices.
Photos.
Ordering systems.
And approximately 900 tiny things nobody tells you about until you actually open a restaurant.
And then eventually…
The door opens.
Somebody places an order.
Food starts cooking.
And suddenly the idea isn’t an idea anymore.
It’s real.
Burrito X is real.
We’re open.
And now we get to do the part that matters most:
Feed people.
COME SEE US
BURRITO X
Plaza Romy
Lázaro Cárdenas 245
Zona Romántica, Puerto Vallarta
Monday–Thursday: 10 AM–10 PM
Friday–Sunday: 10 AM–12 Midnight
Burritos
Bowls & Salads
Quesadillas
Breakfast Burritos
Chilaquiles
Drinks
Breakfast available ALL DAY.
WhatsApp: 322 470 8767
And if you’re already standing somewhere in Zona Romántica trying to figure out what you’re going to eat…
I believe we may have just solved your problem.
Burrito X is OPEN.
Come hungry.
We’ll handle the rest