Thursday evenings in the Marina have a personality of their own. There's food, people-watching, and plenty of opportunities to bring home something you didn't plan on buying. The trick is knowing what you're actually looking at.

The waterfront market is back for the 2026–27 season, offering an easy evening of browsing, food and local makers.

Thursday evening in Marina Vallarta has a different energy when Art & Market is in season. The promenade turns into a strolling destination where visitors can browse, snack and take their time beside the boats. Organizers announced the 2026–27 season beginning October 29, with Thursday operating hours reported as 6 to 10 p.m.

When and where

The seasonal market takes place along the Marina Vallarta waterfront promenade. The announced schedule extends into May 2027, but holiday exceptions and individual vendor attendance should be checked before making a long trip.

What to look for

Look for maker names, locally produced work, original designs and items with a clear story. Not every souvenir on a tourist-market table is made in Puerto Vallarta; asking friendly questions is part of buying thoughtfully.

Build a complete evening

Arrive with time to walk the waterfront, browse before committing to a purchase and enjoy a neighborhood meal. The marina is particularly pleasant for travelers seeking a calmer evening away from the busiest nightlife streets.

Shop like a respectful guest

Ask about payment methods, carry smaller peso bills and do not photograph vendors or their work without permission. Fair prices help support independent businesses.

Our verdict

The market’s appeal is not only the merchandise. It is a recurring public gathering place where visitors and residents can share a leisurely evening.

Stay connected to Puerto Vallarta

Explore more independent reporting and local guides at I AM Puerto Vallarta. Visit IAmPuertoVallarta.com for more.

Sources and further reading

From the Editor

Buy thoughtfully, support artisans when you can, and remember the best part of a neighborhood market is often the people you meet.

W. N. Walker
Editor in Chief, I AM Puerto Vallarta